Is There a Way to Disintermediate?

Jonathan Colton: You see more of this disintermediation happening. But it's a spectrum, right? So imagine if lots of independent and commercial writers signed to publishers could have their own stores. It was very easy. Turnkey, one click, you got payment processing, accounting, all of it. And then you could write a browser plugin because books have standard identifiers. They have ISBNs. The law stops us from doing that and it entrenches Amazon's true point.