The Media Rights Are Worth So Much More When the Number of Audience Impressions Stays the Same

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On a CPM basis, it seems like the advertisers are all just paying more money now. So why is it that the media rights are worth so much more when the number of audience impressions stays the same? "I don't think there's in the modern media world anywhere else except live football"

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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