You can ride a wave, but you cannot create one. Penny Vaca Pete targeted tourists over locals because he had a good idea that they'd be less sure about where to go. They were hungry and wanted something worthy of the story about New York City Italian food. For kitchen organizing, we need to start with some level of depth.
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.