2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

A Very Dangerous Idea

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Most Powerful Person in the World

The marketing pathway is one way to get there because the person who can make the customer come through the door has the highest value skill in the world. Oprah didn't put her camera crew and her set on a plane and slept to the White House to tape her show with the President and his wife. The top in a lot of fields are in this position. People get on airplanes fly across the world, fly across the country to go to them.

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