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Why Derek Halpern Walked Away From Millions To Start An E-Commerce Brand

Capitalism.com with Ryan Daniel Moran

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Understanding the New Demographics of Health and Protein Consumption

This chapter explores the changing landscape of the protein product market as it attracts a diverse range of customers. It emphasizes the emerging target demographic of 'healthy enough' individuals, who are interested in nutritious options but do not prioritize extreme fitness habits.

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