On this week's episode Luke, Avery and Tim went over some of the essential strategies for navigating the holiday season and preparing for 2025. They discussed the importance of pricing and booking strategies as we approach Christmas and New Year's, especially with the holidays taking place on Wednesdays this year. Luke shared his approach to packaging holiday bookings, emphasizing the need to adjust prices for less desirable dates. He also touched on the significance of maintaining high base rates for the upcoming summer months while being proactive in filling in gaps during the slower winter season. They also discussed the demographic shift in travelers expected for 2025, with a notable increase in older travelers, and how this might affect bookings.

*Previously aired on The Short Term Show*

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