The London Terrorism and What It Means to Be a Londoner

We had the brief locked on early, and we sort of knew what we wanted to say but we'd gone through so many rounds that we felt like we explored so many areas and everything was sort of just merging into one. It just felt we couldn't kind of break through and there was a moment that happened and that was a London terrorist attack. And that's the part that sort of unlocked everything for you which was which was around the terror attacks. You can't beat that cheeky spirit no matter how great the tragedy you can't.