It's a pretty level playing field to establish trust and brand. And we're seeing it again and again even with smaller managers. We have one on the platform that chicago based credit fund, and they were very lesser known, known institutionally. But i would say they e on of the top brands right now on wealth management because they just got in the channel and established those relationships and committed to it. When you have that much capital in play, there's going to be a lot of competition for it. And the firms that are willing to compete, willing to resource and willing to go after it, you will get your share.

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