
#267: Regression? It Can be Extraordinary! (OLS FTW. IYKYK.) with Chelsea Parlett-Pelleriti
The Analytics Power Hour
Understanding Linear Regression in Marketing
This chapter explores the complexities of linear regression, focusing on its implications for marketing effectiveness and the common misconceptions in interpreting data. The speakers discuss the challenges of influencer campaigns and strategic spending, while also providing resources for improving data science knowledge.
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