There’s a reason why every enterprise seems to have a podcast these days. Actually, there are a lot of reasons.
In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a business need, because we’re trying to be more human. When you have an interesting conversation and invite people to listen in on it, people enjoy that.” And the great thing about podcasting from a content marketing standpoint is that it’s easy to splinter it and repurpose it across all your platforms in all kinds of ways, aka, amplified marketing.
Listen in for some valuable tips on using podcasts to help your brand become less siloed, more creative, and more connected to your audience.
IN THIS EPISODE YOU’LL LEARN:
- How Casted makes it possible to own your audience
- Creative ways to repurpose your podcast across other media
- What type of podcast works best for splintering content and why
- How to add value for your customers over a long period of time
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