Forcing Function Hour cover image

Break Down Barriers to Creativity with Kenny Arnold

Forcing Function Hour

CHAPTER

The Intentional Choices of the Designer

Abbey fuller is a documentary fill maker director. She talks about the intentional choices that you make when making design decisions. How do you build sempathy with the person who's going to be handling using your designs? This seems like a really q principle of design, she says. Is there something that works really well for you for imagining the person and how they're going to be using it?"

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