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Ep.24 - Nicolas Cole - The Why & How of Audience Building
Intentional Wisdom
How to Monetize Your Business
The only way you're going to start monetizing, whether it's through a digital product or a service, is you have to be very specific on for who. The only reason we as human beings care about learning is because we know learning is a means to unlocking an outcome. No one's paying you $10, $100, $1,000, $10,000 just to tell them about a topic. It has to be, I'm going to give you this knowledge so that you can unlock what outcome? And again, you have to go five levels deep. Most people stop at level one and they're like, so you can live a happy life. What does that mean
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