Practical Applications and Initial Steps in AI for Digital Marketing

We don’t know what we don’t know.

Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively.

That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts.

AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about:

✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech.

✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns.

✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success.

Learn more about Christopher Carr

• Connect with Christopher Carr on LinkedIn
• Connect with Christopher Carr on X

Resources & Brands mentioned in this episode

• Dynaimix AI and Farotech
• Paul Roetzer
• ChatGPT
• Gemini
• Claude Opus
• Microsoft Co-Pilot
• Perplexity
• Adobe Firefly
• Canva
• MidJourney
• DALL-E3
• Meta.ai
• Leonardo AI
• Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
• Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn
• Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

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