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Antitrust: Product Addiction (with Nir Eyal)

Rocketship.fm

CHAPTER

Pigeons and the Aps - What's the Difference?

Skinner introduced variable reward. So basically, peck at the disk, get a food pellet. Why does this happen? Because variability spikes this reward system in our brain. It creates this wanting, this desirous response. And so in all sorts of products that you find most engaging, most habit forming, you will find these variable rewards.

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