This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing
Sweat Equity
Intro
Exploring how a startup brand, Bandit Running, challenges well-established companies like Nike and Adidas with innovative marketing tactics like run clubs and content creation. The chapter emphasizes Bandit Running's innovative 'unsponsored project' during the Olympic trials as a contrast to conventional sponsorship approaches.
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