Building a Flywheel
In the Sauce
The Importance of Events in Marketing
Stephanie Coontz: Events are a great distribution point, but I want people to remember they don't have to look like a heavy handed production that's expensive. She says leverage events that are already happening and ask if you can contribute to them. "I'm seeing brands collaborate on product development, but all the way down to sharing operational efficiencies," she said.
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