The Importance of Digital Content

"I felt like we were in a box and the box was too small for what we were doing," he says. "It wasn't even about money we were being paid, it was about money at our disposal to make better content" The business concept of digital content 'was like it should cost as little as possible,' Lively adds. "'We just really want it when we have money to make stuff that looks bigger' It's super complicated to turn just like loose fun creativity into a P and L."