How to Track Your Sales Process With Multiple Pipelines

Pipeline is a pipeline source just to track your website declared intent. We have another pipeline source that you could call like cold outbound, right? Maybe AEs and SDRs are doing outbound. And then obviously, with ABM, we actually separate that into a secondary pipeline source. So, for example, one of our clients runs, they trigger a conversion once they get an MQA based on a bunch of scoring and intent data. They're triggering these MQAs. They trigger the conversion when the on-the-ground rep takes that MQA,. When the person when the outbound rep is taking that MQa, looking at the contacts and