The Prof G Pod with Scott Galloway cover image

Prof G Markets: Paramount’s Suitors, Nepo Babies on the LVMH Board, and Elon’s Voided Pay Plan

The Prof G Pod with Scott Galloway

CHAPTER

The Rising Value and Dynamics of Podcast Advertising

This chapter delves into the changing dynamics of podcast advertising and its financial effects, focusing on the industry's rising ad revenue and its appeal to young, affluent demographics. It highlights the intimacy of podcasts, the success of host-read ads, and the escalating value of leading shows in a competitive market.

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