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John Markoff: Floating Upstream: The Many Lives of Stewart Brand

Long Now

CHAPTER

The Whole Earth Catalog

In 1968 Stewart began publishing a magazine that listed and reviewed all of the tools you would need to do it yourself. On June 12th of 1971, Stewart chose to end it with a bang, holding a wake at the Palace of Fine Arts in San Francisco. The centerpiece of the event? Twenty thousand dollars in cash for the attendees to decide what to do with.

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