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How to Take Advantage of Email Drip Marketing as an Author

Novel Marketing

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How to Create a Drip Sequence That Leads to More Sales

When I'm having someone go through a drip sequence, the goal for me of selling may be warming up the relationship and getting to a point where I am asking that person to respond back to me. So with ConvertKit, which is my favorite, it's actually really easy. You can create tags, you have multiple tags and different subscribers can have multiple tags that touch them. But depending on which link they click, it determines what tag they have and it might determine what emails they get or don't get,. Right? Hey, please don't email me about your fiction. I just want your nonfiction. Click here. Then you exclude everyone in that tag from all of your fiction emails

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