How Do You Approach a Newbie?

i have a mental check list every wednesday this comes out. Who am i sending it to? How do you approach someone you've never spoken to in any way before? What types of things do you say? And what advice would you give to someone who is doing cold awrageiSomeone who worked in journalism for a very long time, and people pitched me all the daned time, i have realized that what i liked receiving was very short emals. Keep your firstymal super short.