Q&A: Metrics That Matter — Sales and Leads

Today’s video is my keynote from Nexstar, where I shared my perspective on what it really takes to win on social media in 2025. I break down why not all social content is created equal, how to execute organic social media the right way, and the steps you can take to master it yourself. I also answer audience questions about building a brand, growing a business, and where to start if you’re just getting into social. Hope you enjoy!