i decided that i wanted to maintain an ownership. I wanted to min control of the book, of how it's rolled out. And i chose to publish it on my own terms. The most influentialan powerful tool in all book marketing is the new york time's best seller list. Nobodyis going, no agent, no editor, no publishers, gaing o risk their reputation on behalf of many, many clients for one book. Some one slips up, or they had slipped up in the past, or there's an allegation that's unproven, but the book contract gets conselld, cancelled anyway.