On with Kara Swisher cover image

Joy Reid on Dems, Gaza & Independent Media

On with Kara Swisher

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Reflections on Rebranding and Nostalgia in News Media

This chapter delves into the rebranding of a news outlet from MSNBC to 'My Source News Opinion World' (MSNOW), examining the emotional and strategic implications of this change. It highlights audience perceptions, nostalgia for the original brand, and the challenges of establishing a new identity in the media landscape.

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