Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Don’t Raise VC Money Until You Hear This | Mike Gelb with Shamin Walsh | Consumer VC

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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Navigating Consumer Investment in Venture Capital

This chapter explores the journey from working in a logistics-focused fund to a consumer-centric venture capital firm. It emphasizes the art and science of investing in early-stage consumer startups, highlighting successful case studies and the dynamics of founder relationships. The discussion also addresses the challenges and rewards of consumer investing, particularly in cultivating trust and understanding consumer behavior.

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