The Sporkful cover image

How Ketchup Got Its Name (Reheat)

The Sporkful

00:00

Brand naming and sound choices in marketing

Johanna interviews Will Laban about how Lexicon Branding uses sound symbolism to create names like Swiffer and Dasani.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app