The Economics of Behavior Change in Healthcare

I was wondering if you could unpack those a little bit. The different ways that folks can look at companies in the healthcare space, obviously first is whether or not they're relying on the status quo or looking to change it. And I think the third one that we've talked a little bit about, especially in the conversation about hospitals and preventing strokes before they happen has an economic underpinning. So how do you make behavior change among the entities that are providing this healthcare?