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13min chapter
Advice Line: How To Turn Website Traffic Into Client Growth (Preston Cherry)
Advisor Marketing Made Simple
Focusing on Ideal Clients and Effective Messaging
This chapter emphasizes the importance of identifying ideal clients and understanding their pain points to refine messaging, particularly for Gen X preparing for retirement. It advocates for a concentrated approach to marketing, suggesting that mastering a single medium, such as podcasting, can enhance client conversion and growth more effectively than spreading efforts too thin.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode