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Advice Line: How To Turn Website Traffic Into Client Growth (Preston Cherry)

Advisor Marketing Made Simple

CHAPTER

Focusing on Ideal Clients and Effective Messaging

This chapter emphasizes the importance of identifying ideal clients and understanding their pain points to refine messaging, particularly for Gen X preparing for retirement. It advocates for a concentrated approach to marketing, suggesting that mastering a single medium, such as podcasting, can enhance client conversion and growth more effectively than spreading efforts too thin.

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