There was definitely, it sounds like there was definitely a, hey, we can, we can. And for people that don't know, like the prepared mind is to go really deep into this and figure out all the different companies in these different sectors. When Facebook comes across the plate or whatever it is, we will study to every single social network and know what to look for in that versus looking for when lightning strikes right? Or when there's something special there. Did you always gravitate a little bit more to the lightning striking element of it? Or was that something you had to learn from your partners to look for rather than, hey, I'm going to go do a thesis deep

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