How to Setup a Facebook Ad Campaign

In addition to you have ad copy, now you have the creative side of things. We have run ads where we don't have any creative. But I would say what, 99% of our ads, if not all of them, have some form of creative because it's a great way to grab attention. Images, videos, gifts or chips and carousels. If you are not including one of those ad types, then you're missing out on a huge portion of your ideal audience. So that's the key. Not everyone's going to be a video watcher. It's not for every type of campaign either.