The Customer Is Vanishingly Little

Abner: It costs vanishingly little to be able to start this cycle. When we are able to go to some one and say, you could be our customer, what we are actually saying to them is, now you have the right to say no. We don't coffee problem any more in the united states because howard schiltz figured out how to make a nickel or a dime or a dollar every time we bought something. And that's one way, not the only way, but one way to solve the problem of how do we engage in communities in order to help them change? This is not a charade. This is not tha we are doing because it's fun.