
Instagram: Kevin Systrom & Mike Krieger
How I Built This with Guy Raz
How Did You Turn Bourbon Into Instagram?
Instagram co-founders Mike Kogan and Kevin Systrom were working on iPhone apps just for fun. They decided bourbon wasn't going to do anything, so they turned their attention to photos. After raising $1.5 million in funding, the company is now valued at more than $20 billion.
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