How I Built This with Guy Raz cover image

Instagram: Kevin Systrom & Mike Krieger

How I Built This with Guy Raz

CHAPTER

How Did You Turn Bourbon Into Instagram?

Instagram co-founders Mike Kogan and Kevin Systrom were working on iPhone apps just for fun. They decided bourbon wasn't going to do anything, so they turned their attention to photos. After raising $1.5 million in funding, the company is now valued at more than $20 billion.

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