i think, i depends on the brand relationship with them and the affinity that they have for the product. There's like a guilty by association in a good way, like creators want to be associated with it because they love it. And so in those situations, those people can get reduced costs. But i think you're especially f youre an emerging brand that like, doesn't have a lot of buzz and halo effect on social,. i think a yet you're likely going to pay, and you should build a long term relationship with them.