2min chapter

This Week in Startups cover image

Nikola’s Trevor Milton indicted for fraud, Robinhood IPO + GRIN CEO Brandon Brown | E1256

This Week in Startups

CHAPTER

How Much Does a Brand Get Paid?

i think, i depends on the brand relationship with them and the affinity that they have for the product. There's like a guilty by association in a good way, like creators want to be associated with it because they love it. And so in those situations, those people can get reduced costs. But i think you're especially f youre an emerging brand that like, doesn't have a lot of buzz and halo effect on social,. i think a yet you're likely going to pay, and you should build a long term relationship with them.

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