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Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
Pet Food
There's not a right or wrong answer. It's a matter of being thoughtful in the process and determining if that retailer's equity makes sense in the pet food category. So we look at those dynamics on where the value will be to kind of execute against what their objective is in the category. There are trends that certain big categories tend to start to pull away from the banner name of the retailer and kind of stand on their own as a freestanding brand.
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