3min chapter

The Colin and Samir Show cover image

Unpacking YouTube’s $14 billion NFL investment

The Colin and Samir Show

CHAPTER

The Influence of Creators and Media Personalities in Sports

This chapter explores the increasing trend of creators and media personalities getting involved in professional sports, such as Dude Perfect becoming co-owners of a football club and Ryan Reynolds' involvement with Rexham. It also highlights the impact of the NIL policy on college athletes, providing more exposure and personal branding opportunities.

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