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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

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Navigating Transition IDs and Advertising Dynamics

This chapter reflects on the conclusion of summer while exploring significant industry developments, particularly regarding Transaction IDs (TIDs) and their effects on programmatic advertising. The discussion reveals how TIDs impact publisher payouts, pricing dynamics, and transparency within the advertising ecosystem. Additionally, they delve into the controversial topic of pause ads in Connected TV (CTV), weighing their effectiveness against user experience.

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