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Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligence
The Growth Hub Podcast
Competitive Intelligencer - Win Loss Program
The first thing that you need to do is just gather the facts, which is essentially right. As you build out the program, another thing that you're gonna wanna think about implementing is a win loss program. Is it actually going to be another competitor within your category? Is it gonna be nobody at all? That's what happened a couple jobs ago at Zoom Info.
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