Holiday Gifts - The Hedonic Treadmill

In psychology, there's this concept I came across called the hedonic treadmill. After acquiring some kind of new possession or something, we initially got this boost of energy. But then our level of happiness returns to what it was before. We might be tempted to take advantage of all those holiday sales and buy stuff for ourselves. Then we can really get what we want rather than relying on somebody else to get it for us. And giving gifts also is pleasurable.