Is Journey Censorship Changing Your Culture?

Journey maps become artifacts of our culture. We look at a journey map and it triggers on us more than just something we need to fix or some sort of future state, but also how we operate our shared behavioral norms. When you pair journey maps with data, you get this much richer view into how customers are going about these journeys. And we've seen with a number of organizations that prioritizing the key customer journeys that matter the most to customers.