
Lessons From Top Execs: Gina Gotthilf (ex-VP of Marketing/Growth at Duolingo)
Village Global Podcast
00:00
Duolingo - How Did It Work?
eric. duelling was an incredible organization because ther were a lot of amazing people there. Early on, i was trying to do the same that i had done previously with tumbler - get attention for this producthat wold get a maximum number of people to discover it without using any marketing budget. And so then the question became like, ok, how do i hit mass metia? How do i get do alingo on mass meetingia? Meaning, like, big newspapers, big magazines, big web sites and not try to build audiences with just leverage existing ones. The second thing i focus on really early on is u thinking about the brand and what it means in terms of the
Transcript
Play full episode