Are You Seeing More Companies Putting Money Into Start Ups?

On this week's episode of Inside Outside Innovation, we sit down with Selina Troesch Munster, Principal at Touchdown Ventures. Selena and I talk about the changing opportunities in corporate venture capital, both for corporates and startups, as well as the impact in the growing focus of diversity, equity, inclusion, and how it's impacting the industry. Let's get started.

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Interview Transcript with Selina Troesch Munster, Principal at Touchdown Ventures

Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. Today we have Selina Troesch Munster. She is the Principal at Touchdown Ventures. Welcome back to the show Selina. 

Selina Troesch Munster: Thank you. It's great to be here. 

Brian Ardinger: I'm excited to have you back. You were out in Nebraska in 2019. You spoke at our Inside Outside Innovation Summit. And so, I'm super excited to reconnect after COVID to see what's going on in the world of corporate venture. 

Selina Troesch Munster: Yeah, it's such a shame that COVID ended in person events because that was such a fun event. And I encourage anybody listening to definitely get out there the next time it happens in person. It was fantastic. And I have relationships from that week that are still very fruitful. 

Brian Ardinger: That's awesome. Oh, I'll give a little bit of background to our audience members who may not have seen you there or heard more about you. But you started at Touchdown Ventures, I think in 2014 or so when it first got off the ground. Before that you were at Barclays in New York. You're currently an Adjunct Professor at USC teaching Venture Capital at the MBA school there. And then also just were named a Global Corporate Venturing Rising Star in 2020. So, congrats on that as well. 

Selina Troesch Munster: Thank you. Yeah, that's so accurate. 

Brian Ardinger: For those who aren't familiar with Touchdown Ventures, it's a corporate venture as a service almost type of company. So, let's talk a little bit about what is Touchdown Ventures and how does it fit into this corporate venture environment?

Selina Troesch Munster: Yes, absolutely. So, Touchdown works with corporations to help them manage their venture capital programs. And what that means in practice is most corporations either don't have the appetite or ability to hire experienced VCs to run a program internally.

So, what our co-founders decided to do was to create a service-based business where experienced VCs, work together with folks internally at the corporations to develop a strategy for, and then actually manage, these corporate venture programs. And the opportunity that David, Rich and Scott saw back in 2014, when they founded the business, was corporations have so much to provide to startups in you know, having a relationship with them. In addition to the capital that they deploy.

But often they don't have the skill set necessary to identify which of those startups are a good investment opportunity. And then to manage those investments through to an exit, whatever that may be. Which is what we know how to do. We, on the other hand, don't have the expertise in the internal politics and priorities within that organization.

And so, by marrying together, our financial analysis and, you know, opportunity evaluation skills, and then deal management skills, and their knowledge of what's impactful for their business, we have a really powerful way of making investments in startups. That as some of our corporate partners say, give them a bit of a leg up against their competitors based on that relationship. 

We work together with I believe 18 different corporations, as of right now, managing their funds. Each one is developed specifically for that corporation's goals and objectives and risk tolerance. And, you know, we have a dedicated team to manage each one of those specifically.

And so, we run programs across a variety of different industries and have made, I think almost 70 investments at this point across all those programs. Pretty awesome growth from where we were in 2014. 

Brian Ardinger: When you think about corporate venture, it's somewhat new to the field of venture capital. I mean started probably with Intel. I think they were one of the first corporate venture funds to come on the scene. 

But you're seeing more and more companies look to startups and look to corporate venture capital as a way to either differentiate their Innovation efforts or have access to different things that they wouldn't have before. What do you think is driving corporates to taking a look at venture capital as a means to meet their goals?

Selina Troesch Munster: I think there are a couple of drivers. One is the increasing rate of company formation and, you know, to use an overused word disruption within traditional industries. And so having the foresight that venture capital gives you of, oh my gosh, I just saw 10 companies that raised funding in a particular space. That gives you an idea of where the market might be moving toward and what a corporation needs to be aware of in terms of what might be coming their way and trying to eat their lunch in the future. 

And so, you know, even if we don't make that many investments over the course of a year, we still interacted with hundreds of startups and started to see what's happening out in the market. And that intelligence is a really important part of a corporate venture program, is you don't have to say yes to an opportunity to learn from it. 

The other thing that I think is driving it is that there is a lot of capital out there funding a lot of different types of businesses that haven't traditionally been venture backed. And so, we see it in the food space. That is a relatively new sector for investment for venture capitalists. 

You know, traditionally you're talking about software. That's pretty much it. And so, when you have VC money flowing into these sectors that are non-traditional VC sectors, you have a greater volume of threats to those businesses as well. And having that function where you get to have a much tighter relationship with some of these upstarts is really valuable to the corporate strategy team and really the business units. 

And there are also certain types of partnerships that just don't happen without capital investment. And startups are recognizing that they can leverage the capital raise process to also get really tight, great relationships with corporate partners in that way.

Brian Ardinger: A lot of corporates out there, they do invest in the venture space, but they do it primarily just investing in other funds and that. So, are you seeing more and more companies wanting to take more of that hands-on approach? Not only just investing for ROI return, but investing in Touchdown Ventures and what you can bring to the table to give them tha...