You Get to Decide Who You Help

Jeff Pearlman: I think a lot of people don't realize you get to decide who your audience is. The whole key in step one is to clarify who you help, he says. "The further you niche down, the more able your audience is to go, Oh, my gosh, that's me" He talks about how his friend Alan Thomas lost 304 pounds by working with him as a weight loss coach.