Fragmentation and Narrative in Housing Development

What happens when you pause to reflect on months of real estate conversations? Adam & Matt sit down to dissect six compelling ideas that emerged from their most recent podcast episodes. From the development industry’s organizational challenges to the power of social media narratives in real estate, the brothers connect insights across conversations, revealing systemic issues that shape Vancouver’s housing market. The conversation explores why today’s market downturn rivals the leaky condo crisis, how performative content distorts market perception, and why the pre-sale model deserves more credit than it gets. What lessons can the housing industry learn from how doctors organized against “quacks” a century ago? Why do negative real estate takes consistently outperform balanced analysis on social media and why is that a problem? And what makes certain SkyTrain stations the equivalent of waterfront property in today’s market? It’s a deep dive on some of the most interesting and unique takes over the last months. Listen up!