AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Importance of Customer Selection in Influencer Marketing
I feel as though there is a very large adjacent segment of the market of aspiring creators, people interested in influencer marketing. And so I feel like there's an opportunity and I can't candidly love when folks like that are in the cohort because it provides interesting and unique perspectives to the creators that are in there. Right. Is it worthwhile trying to nurture all the way there? Or should you just try to capture as much market share as you can upstream? That's a good point. You're right. Like my wife runs our dogs Instagram. She purchased a membership to this thing called Insta Club Hub. But she doesn't consider herself a creator, but like she's getting free