S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)
Inside Marketing Design
00:00
Redirecting Based on Trends
The brand before I joined was kind of like this vermilion bright orange and that was the main brand color. We've had people you know that are very tied to Alsero who love the orange and keep on using it. Then when the brand evolution happened before I joined it turned to the bright end-to-go but in the brand guidelines we always had the orange so everyone historically at the company had been there for a while they would see that and be like oh get still use the orange. Now it's like one of the trends that we spotted is that a lot of swag and banners were coming out that were like purely just orange and it it didn't you know resonate
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Transcript
