Budgeting Marketing for Retail Launches

Learn how e-commerce sellers can scale beyond Amazon and into retail. In this episode, our guest shares insider steps to go retail-ready and build a brand that truly lasts.

What if the key to transforming your e-commerce brand into a retail powerhouse lies in understanding the nuances of today’s retail landscape? Join us for an insightful conversation with Yohan Jacob from Retail Bound as we challenge common misconceptions Amazon sellers hold about retail. Discover how the post-COVID-19 era has created opportunities for online brands to thrive in physical spaces, with retailers integrating enhanced online experiences and buy online, pick up in-store models. We'll uncover the strategies behind pricing consistency across platforms and how a strong online presence can serve as a stepping stone to retail success.

Ready to master the marathon that is retail success? We dive deep into the transition from crowdfunding to the big leagues of traditional retail, revealing the strategic planning needed for product packaging, pricing, and marketing in environments like Best Buy, Walmart, and Costco. Through Yohan's expert lens, learn about the importance of understanding margins, price points, and product derivatives, and how these factors can be leveraged to thrive amidst fierce competition. Hear real-world examples of how brands have navigated these challenges, ensuring their place on the shelves of major retailers.

But the path to retail success isn't just about getting onto the shelves; it's about staying there. We tackle the financial intricacies of working with large retailers, from managing extended payment terms to financing purchase orders. Yohan shares valuable insights into the unique world of platforms like QVC and HSN, where product demonstrations are key. Plus, discover practical advice on breaking into the market through smaller channels, honing your craft before taking on the giants. Whether you're an e-commerce seller ready to expand or an Amazon aficionado eager for new opportunities, this episode is packed with actionable strategies and expert advice to elevate your retail game.

In episode 468 of the AM/PM Podcast, Kevin and Yohan discuss:

• 00:00 - Navigating Retail for E-Commerce Sellers
• 04:37 - Changing Attitudes Towards Online Retailers
• 07:57 - Challenges of Crowdsourced Product Manufacturing
• 09:42 - Navigating Retail Margins and Strategies
• 13:45 - Retail Pricing Strategies and Brand Derivatives
• 18:01 - Preparing for Retail Success
• 24:05 - Understanding Retail Economics and Margins
• 27:46 - Consumer Electronics Profit Margins and Costs
• 30:23 - Retailers' Margin and Product Strategy
• 37:50 - Handling Retail Transitions and Liquidation
• 42:03 - Exit Strategy for Seasonal Products
• 42:32 - Navigating Retail Payment Terms and Strategies
• 48:31 - Retail Financing and Distribution Strategies
• 54:51 - Exploring Trade Shows for Business Growth
• 58:11 - Utilizing Brand Exposure for Retail Expansion
• 1:02:09 - Retail Growth Strategies for E-Commerce