Starbucks with Connie Birdsall
A Change of Brand
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Starbuck's Siren
The siren is a woodcut of the double tailed siren. The challenge, frankly, for them is that they had never really used her. They were very concerned about how to get howard over the line on that. As we continued to develop the programme, and as we fintuned it and refined it, it became clear, obviously, that we were going to have to redraw her. And that was a fantastic exercise - there's a little video which shows like, the 700 variations the siren has gone through.
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