How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
Decoder with Nilay Patel
00:00
Harnessing Addressable Advertising Amidst a Pandemic
This chapter explores addressable television advertising and its impact on marketing strategies during the COVID-19 pandemic. It highlights how companies adapted their messaging and targeted specific audiences to improve engagement and effectively communicate during challenging times.
Play episode from 25:02
Transcript
