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How to Tokenize your Community with Jeremiah Owyang

Masters of Community with David Spinks

CHAPTER

The Utility of Tokens

The utility of the tokens is a big thing. It's not just compensation like es. It has monetary value attached to it, often, most of the time. But you can use those tokins for lots of different things. I also just think it's a different kind of social dynamic. When, let's see, you have someone organized in events representing your brand or something, it's a very different feeling till i pay them in us. Dollars.

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